'Indicash' - India's first White Label

About the 'Indicash'

'Indicash' is India's first White Label ATM launched to further RBI's vision of driving ATM penetration in the country. TCPSL being the market leaders in the managed ATM services industry is well positioned to leverage this opportunity.

‘Indicash’ aims at bringing in Financial Inclusion and providing ATM services to towns and Villages of India while also giving a delightful experience to their urban counterparts.

‘Indicash’ is symbolic of 2 words ‘India’ & ‘Cash’. It reinforces the role ‘Indicash’ ATMs would play in the country i.e. drive financial accessibility for the masses across cities, towns and villages in the country and at the same time provide them with a delightful experience.

Scope of Services

‘Indicash’ services are comparable to existing bank branded ATMs. Like any other bank ATM, ‘Indicash’ ATMs allows host of services like:
  • Cash Withdrawal
  • Balance Enquiry
  • Mini- Statement
  • Pin Change
Using an ‘Indicash’ ATM is just like using any Bank ATM. ‘Indicash’ ATMs offer a host of services and benefits like:
  • All bank cards issued in India (domestic cards) will be accepted at ‘Indicash’ ATMs
  • Customers of all banks in India can enjoy services like cash withdrawal, balance enquiry, mini statement and pin change in the initial phase
  • As per RBI guidelines, Savings bank account holders can transact a maximum of 5 transactions free at ‘Indicash’ ATMs / other bank ATMs in a month
  • ‘Indicash ATMs’ offers Card Dip ATM machines so that the card is retained in the hands of the user, Privacy Screen filters, Key Pad shields and Electronic surveillance to enable safe and secure transactions
  • The  ATM machine interface is intuitive and user friendly  backed with multi-lingual messaging to provide ease and convenience of interaction in transactions for users across urban and rural markets
  • High visibility and convenient locations across Tier 1 to Tier 6 towns pan India
  • ‘Indicash’ ATM services extend the Tata values of Trust, Reliability, Security and Customer Centricity
About WLA

Reserve Bank of India as per its notification dated 3rd May 2013, has authorised TCPSL as the first service provider to launch and operate White Label ATMs in India.

The Reserve Bank of India (RBI) released guidelines in June 2012 for introduction of “White Label ATMs” with a view to expand banking services in the country. White label ATMs (WLAs) are owned and operated by non-banking companies and do not display any bank’s branding / signage and hence they are called White Label ATMs; they serve all banks’ customers and will be interconnected with the entire ATM network in the country. Customers from any bank can transact on such White Label ATM’s which is comparable to non-home bank ATMs.

This initiative is aimed at Financial Inclusion for the country with aiding the ATM penetration in Tier 1 - Tier 6 cities, towns and Villages.